Yamato Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo; Representative Director and President:Yutaka Nagao), through the KURONEKO Innovation Fund (hereinafter “KIF “) (Operator: Global Brain Corporation), has made an additional investment in Free Standard Inc. (Head Office:Shibuya-ku, Tokyo; Chief Executive Officer: Takao Harimoto), which is working to build a circular economy for brands in the fashion industry and other areas. Free Standard is a startup with the mission to create a new “free standard” of consumption, offering a re-commerce operating system called “Retailor” that provides one-stop support from the collection to the sale of reused official brand apparel and other products. Retailor is a solution that differs from traditional re-commerce markets like flea market sites, enabling the purchase and sale of official reused brand products. For brands, this makes new touchpoints available with customers without compromising brand value, providing consumers with a safe and high-quality customer experience. Free Standard has established a system to collect, maintain, and sell reused products through various channels such as unique brand e-commerce sites and stores, and is steadily building a track record, including contracts with multiple well-known brands.
As part of its efforts to establish new sales channels in the re-commerce market, Free Standard opened the ReLIKE official brand reuse store in Shibuya, Tokyo in April 2025.
KIF, resonating with Free Standard’s vision and execution ability, has invested in Free Standard from its founding stage after extensive discussions aimed at improving the efficiency of the logistics model and co-creation in the re-commerce market. Now, KIF has decided to make additional investments in recognition of Free Standard’s unique ability to build up operations tailored to each brand’s challenges and its contribution to the realization of a circular society. Through this investment, KIF will actively support the use of Free Standard’s solutions by more brands, aiming for it to become a leading force in the re-commerce market.
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